Marketing

How did you first come across Ataccama? You may have our talented Marketing team to thank for that introduction to who we are. Our team shares Ataccama’s brand with the world (virtual and IRL) through ads, blogs, events all around the world, and keeping your social feeds full of our latest and greatest happenings. Where will you find us next?

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Marketing

Communications

We love sharing Ataccama ONE with the world. To get the message out, our communications team handles our public-facing branding, external content, PR, analyst relations, and everything that we are excited to show the world.

Events

What’s even better than talking about how we can help you meet your data needs? Discussing it in person! Our events team organizes and regularly attends in-person and digital events including notable webinars, podcasts, and major demos, as well as speaking face-to-face with prospective clients at conferences.

Content Marketing

Complex and saturated categories like ours require a differentiated value proposition that needs to be communicated through a variety of content types. The Content Marketing team develops blog posts, whitepapers, ebooks, product sheets, and other content for different types of marketing goals: market education, lead gen, website traffic, nurturing, and sales enablement.

Product Marketing

The Product Marketing team is responsible for the go-to-market strategy for Ataccama ONE, our unified data management platform, and its various modules. We develop and maintain positioning and messaging and use them to create landing pages, sales enablement materials, ads, events, and campaigns to win new revenue with differentiated value propositions.

Design

When our colleagues’ ideas need a face, we’re the ones to call. Whether public-facing or internal communications, digital, print, or physical design, there’s always something going on and we’re there to handle it all - always exploring new and better ways of evolving the Ataccama brand.

Marketing Leadership

Marketing leadership has a passion for all things data and digital. We're on a mission to drive company growth by generating leads and accelerating Ataccama brand recognition around the globe, all in a digital-first world.

Digital Marketing

Ataccama develops class-leading software that users love and our online presence reflects that. Our Digital Marketing team develops the website ataccama.com in-house, in collaboration with the design team. The team produces and manages social media content, online advertising, email campaigns and customer journeys. They collect marketing intelligence and take care of reporting.
JoEllen

JoEllen

Head of Marketing

JoEllen Linkedin

We're full-brained here in the Marketing team, combining creative and analytical thinking in everything we do. Our team of all-rounders covers lead generation, brand and product marketing, analyst relations, partner marketing, communications, social media, advertising, public relations, and all things digital. No two days are ever the same and boredom isn't in our vocabulary.

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