During the course of January and February nearly 400 Ataccamers: from North America, Australia and Europe, got together to set up the priorities for 2026. Customer success, customer satisfaction, professional services, product, engineering, sales, and marketing teams got together to align, celebrate achievements of 2025 and set up direction and priorities for 2026.

Prague is not a random choice on the map. It is where Ataccama was founded. It is home to our largest hub and the beating heart of Product and Engineering. It is where ideas are debated over whiteboards, where architecture diagrams evolve into production code, and where the foundations of trusted data are built.

So when we gather here for our Company Kick Offs, it is more than symbolic. It is grounding.

This is where we reconnect to our roots — and to each other.

From Screens to Handshakes

There is a particular energy that only happens when people who collaborate across oceans finally sit at the same table. A sales executive from the US meets a product manager to discuss how one client is using AI in unexpected ways. Marketing and pre-sales compare notes on what messaging resonates most when talking about data trust. Product and engineering get together to align on: what’s the next steps for Ataccama to bring even more data trust in our Agentic platform.

Beyond the formal sessions, workshops, there are tons of opportunities for networking and building connections that make us care and align as ONE team.

Revenue Kick Off: Land, Expand — and Deliver

It all started with the All company virtual kick off, followed by the Revenue one in January, to establish plans for the business for 2026.  The Manifesto phrase “land and expand” echoes throughout conversations of both events: It is not just about growth; it is about stewardship. 

Landing a new customer is a beginning. Expansion is earned. It happens when deployment becomes production, when value becomes visible, when trust compounds over time.

Sales, Customer Success, Professional Services, Support, Marketing, Product, and Engineering — every role shapes that journey. Seeing this entire ecosystem come together in one city, alongside our trusted partners Synvert, Adastra, Deloitte CE, Snowflake, and Emisha, united by a shared vision, reinforces something essential: sustainable growth is never a solo effort.

It is built through cross-functional alignment, through sharing best practices, through candid conversations about what works and what needs to improve. It was also a great opportunity to meet in person—not only for Ataccamers who have been in the company for a while, but also for those just beginning their Ataccama journey, as one colleague shared in the feedback survey. It is built through the humility to say, “We can do better,” and the confidence to say, “We will.”

Marketing Kick off

For the marketing team, this year brought something new — their first in-person kick-off with Andrea Eaton as their new leader.

Marketing at Ataccama isn’t simple. You need to understand the product deeply. You need to know the competitive landscape. You need to speak the language of customers who care about trust, governance, AI — without sounding abstract or distant. It’s a constant balancing act between creativity and clarity.

Being together made that easier. Faces replaced profile pictures. Ideas bounced faster. And to top it off, the team jumped straight into action with an AI hackathon that revealed hidden skills and unexpected ideas across the group.

Turns out, marketers are pretty great builders too.

Product and Engineering Kick off. AI With Purpose, Not Hype

Following the Revenue Kick Off, at the Product & Engineering Kick-off the conversations inevitably return to AI. Not as a trend, not as a buzzword, but as a responsibility. Being AI driven, people first require a thoughtful approach towards both: our customers and our people.

Across sessions and side discussions, one theme resonates: AI is only as powerful as the data it stands on. In a world racing toward automation and agentic systems, the data trust layer becomes the differentiator. Context. Quality. Governance. Observability. These are not background capabilities; they are what make AI usable, explainable, and safe.

When our leaders speak about the future of Ataccama ONE — cloud-native, continuously delivered, infused with automated intelligence and a unified AI agent — it is not framed as “keeping up.” It is framed as leading with intention.

What becomes clear in Prague is that we are not building AI for headlines. We are building it to help our customers move faster, reduce risk, and turn intelligence into measurable business impact. We are building it so that when a customer invests in AI, they can trust the outcomes.

And that requires more than technology. It requires alignment between Product & Engineering and the Customer experience teams who bring those capabilities into real-world environments.

Leadership in Conversation, Not Just on Stage

One thing that stands out during kick-offs every year is how accessible our leaders are. Yes, there are strategy presentations. Yes, direction is shared. But what really defines the atmosphere is what happens after the slides.

Grabbing coffee with the CEO, VPs hang out at the dinner with engineers, casual conversations between leadership frontline teams, going beyond business priorities, to simple human connection and getting to know each other.

When a company like Ataccama is scaling up and the leadership is approachable, trust grows faster. You don’t feel like you’re working for a distant organization. You feel like you’re part of shaping where it’s going and that really matters!

From the lefthand side: CTO Martin Zahumensky, CPO Jay Limburn, CRO Matt Lane and CEO Mike McKee

People recognition:

Of course, no kick-off would be complete without recognising all the L'Amazing Ataccamers across departments.

During the Revenue Kick Off Awards Dinner, top performers and the President’s Club members were recognized. Product and Engineering also highlighted champions across five value-based categories — including those leading the way in AI adoption and experimentation.

These aren’t just awards for hitting numbers.

They’re recognition for initiative. For curiosity. For helping others. For stepping forward when something new needs to be built.

It’s a reminder that business growth only happens because people grow.